The Toilet Paper Challenge

Very often while passively watching TV, reading or driving I tend to think about different things and question myself Why and How they were done and how things could be improved. 

Recently while in London I was watching TV and a toilet paper advert came up advertising the fact that this particular brand is more absorbent than the rest … whatever.  That is when I imagined owning a toilet paper company.

"I am a dreamer! A hopeless dreamer! In a split second I ask three hundred thousand questions to myself, come up with the same number of answers and build a concept idea and a vision! Most of it is based on gross assumptions, silly ideas and a wandering mind."  David Vella - 2007

If I owned a toilet paper company how would I REALLY differentiate my product from the competition?  The differentiation has to be good enough to produce REAL value and not just marketing blurbs.   This is toilet paper innovation I am talking about - it specifically needs to be functional and practical.

So I came up with some ideas and some friends came up with their own ideas but I will post my ideas later on.

Assuming that you cannot differentiate by

1) making the toilet paper cheaper than the competition

2) adding yet more layers to keep making it softer (there is a limit you know)

And you need to

1) keep it in a roll form factor – so no dispensers please

2) make it fit to the millions of toilet paper holders around the world

How would you differentiate your toilet paper company?  What are the things that annoy you most when using it !!!!! ????  Next time you get to use the toilet, slow down and make a note of those little annoyances.

By thinking hard about the steps it is very probable that you will come up with some ideas yourself.  Unfortunately we tend to get complacent about the way things are done - don't let this happen to you.

Tell me!!

Meanwhile .. some interesting links on toilet paper

http://en.wikipedia.org/wiki/Toilet_paper

How toilet paper is made:

The Toilet Paper Chuck Norris uses

Comments

[Sandro]

It is because of people like me that have a big ass.

[Sandro]

It is because of people like me that have a big ass.

[Joey Azzopardi]

In fact you would have more success if you would produce toilet paper instead of softare. Just see how your current company goes down the drain!

[vellad]

Thanks for your very insightful comment love. :)